Exhibitions and trade events are one of the most cost effective and proven sales and lead generation tools available to businesses today. There is no other marketing or promotional medium available that can place your company directly in front of thousands of qualified shoppers who are attending an event specifically to view, compare and purchase products and services. Exhibitions and trade events give you the ability to directly connect one on one, face to face with new and existing customers. You have the ability to promote yourself and your company, demonstrate your products, explain features and benefits, directly sell and take orders, plus you will receive immediate feedback that will assist you to understand your customers better.
Australian Events have been assisting businesses small and large for over 20 years. We have seen many incredible success stories and have watched hundreds of companies grow from initial business ideas into successful businesses and market leaders. There is no doubt that your business can benefit greatly from exhibiting at events. If you put the time and energy into planning your exhibition, use motivated, passionate and friendly staff , have great products and services, and are ready to work your stand hard for the length of the exhibition, you will succeed!
2016 EVENT STATISTICS
Statistic data received from 2016 exhibitors and visitors who subscribed to the event newsletter.
2016 EXHIBITION DISPLAYS
The 2016 event attracted 147 exhibiting local and national companies, filling over 25,576 square metres of exhibition space at the Mackay Showgrounds, Mackay, Queensland Australia.
SQ/M DISPLAY SPACE
2016 EVENT PATRONS
The 2016 event attracted 12,216 patrons over the three days. The majority of patrons came from the local Mackay region and many others traveling from across Far North Queensland to attend the event. Patrons were offered a free return pass, allowing them to return to the event for the entire three days for the one low entry fee.
2016 EVENT GUIDE PUBLICATION
EVENT GUIDES PRINTED
Australian Events produced 15,500 full colour Event Directories, with 10,500 which was inserted into the Mackay Daily Mercury and distributed throughout the Mackay Region. A further 5,000 copies of the Event Guide were printed and handed out to attendees at the entrance to the event.
2016 Exhibitor Survey Results
Was the Expo important to the promotion of your business ?
- Yes 100%
How would you rate the sales and leads at this event ?
- Good – Excellent 71%
How would you rate the Event promotion ?
- Good – Excellent 89%
How would you rate the Events success overall ?
- Good – Excellent 99%
2016 Exhibitor Testimonials
Thank you Australian Events, we had our first show with you, very professionally run. Thanks!
We always find the Mackay Home Show to be a great way to promote our business and services.
This year’s Home show Was a very productive & enjoyable weekend for our company.
Excellent friendliness from Events Crew and love their flexibility to accommodate individual exhibitors.
The Mackay Home Show is one of the highlights of our marketing calendar. We convert leads throughout the year. It’s a great place to demonstrate our products face to face.
2016 Visitor Survey Results
How would you rate this event overall ?
- Good – Excellent 85%
Would you recommend this event ?
- Yes 86%
How would you rate the Entertainment?
- Good – Excellent 64%
Are you likely to attend the Event again ?
- Yes 79%
Do you intend to make a purchase at a later date from an exhibitor you saw at this event ?
- Yes 65%
Main Products of Interest
Data provided by polled patrons at the 2016 Mackay Home Show and Caravan, Camping Expo.
- Caravans 55%
- Camping Equipment & Accessories 55%
- Camper Trailers 51%
- Outdoor Living Ideas 31%
- Home Products and Accessories 27%
- Vehicles, Auto and 4×4 Accessories 24%
- Boating, Fishing & Tackle 24%
- Tourism / Holidays 13%
- Motorhomes 3%
2016 Visitor Testimonials
Main Reason was to purchase a caravan and we did.Gary
We had a wonderful time at the Expo we will be back 2017.Rhonda
We have a wonderful time at the expo and we walk away with a brand new caravan.Patsy
Saw some great ideas for future purchases.Janelle
I went twice so I say it was very good.Dylan
Extremely enjoyable day. Company representatives were a contributing factor to our overall enjoyment. Friendly, informative but not pushy/hard sell.Linda
A lot of great ideas, it was good to be able to purchase accessories with items bought previous years.Belinda
2016 VISITOR EMAIL NEWSLETTER
EMAILS SENT OUT TO SUBSCRIBERS
Our popular Email Newsletter Club consists of patrons who have joined to receive information about the event. Featured exhibitors, list of exhibitors, Entertainment, Competitions and Prizes were continually promoted within these emails sent out daily and weekly leading up to the event.
2016 Website Statistics
8 weeks out from the event
From 27th of March – 22nd May 2016.
First Time Visits
Website Page Views
(the week of the event)
The website page views was collected from www.caravancampingexpo.com.au on the week of the event. From the 16th to the 22nd May 2016.
Monday 16th May 2016
Tuesday 17th May 2016
Wednesday 18th May 2016
Thursday 19th May 2016
Friday 20th May 2016
Saturday 21st May 2016
Sunday 22nd May 2016
2016 Facebook Event Page Statistics